Question 1

What is Clay App exactly?

Accepted Answer

Clay App is Dutch booking software and a white-label membership platform for boutique gyms, pilates studios and EMS studios. You get class scheduling, credits, member management and Mollie Connect payments in one PWA on your own domain, EU-hosted in Amsterdam.

Question 2

How is Clay App different from Bsport, Mindbody and Eversports?

Accepted Answer

Clay App lets you cancel monthly, charges 0% platform fee on top of Mollie and runs as a PWA on your own domain without an aggregator marketplace. Bsport often requires 12 months plus 60-day notice; Mindbody adds +3.5% per transaction; Eversports charges setup fees. Compare on the pricing page.

Question 3

How much does Clay App cost per month?

Accepted Answer

Clay App Starter is €399/month (up to 200 active members, clayapp.nl subdomain). Studio is €499/month (unlimited members, custom domain included). Custom is quoted for chains and EMS. No platform fee on top of Mollie.

Question 4

Do you charge a transaction fee like Mindbody (+3.5%)?

Accepted Answer

No. Clay App charges 0% platform fee on top of standard Mollie rates (iDEAL, EU cards, SEPA). You pay Mollie only, not an extra margin like Mindbody. See the pricing page for the full breakdown.

Question 5

Do payments come straight to my bank account?

Accepted Answer

Yes. Clay App uses Mollie Connect (split payments): funds land in your own Mollie account, not a platform balance. Standard payout is T+2 working days to your IBAN. You handle refunds in your Mollie dashboard.

Feature
Contract & cancellation	Monthly, cancel from admin	12 months + 60-day notice	Annual, sales-led	Up to 12 months lock-in
Setup cost	€0, self-service	Hidden behind sales demo	Often paid onboarding	€99 one-off setup
Platform fee on top of Mollie	0%	Per-module add-ons	+3.5% per transaction	Tiered by booking volume

One system, every studio.

Questions studio owners ask.

Pilates & barre studios

Boutique gyms & functional

EMS & 20-minute concepts

Yoga, mobility & breathwork

One price. No surprises.

Clay vs Bsport, Mindbody, Eversports.

Clear pricing. No surprises.

Transparent monthly plans 0% platform fee.