Clay: Scheduling, members and payouts on your brand. Learn more

Studio softwarefor every boutique gym

Schedule, members and payouts on your brand. White-label app your members actually use. Cancel monthly, no annual contract.

Clay makes studio operations accessible to every owner, enabling boutique teams to collaborate on bookings, members and payouts on their brand in record time.

Why pay for features you don’t use? Run the stack your studio actually needs.

Watchman Gym

Desmond WatchmanOwner, Watchman Gym

Run your studio faster

Built for teams who move fast

Clay is designed for speed: bookings, members and payouts stay in one branded home so your team spends less time in spreadsheets.

  • Bookings & schedules

    Let members book, cancel and join waitlists themselves. Your schedule stays full without the admin ping-pong.

  • Member management

    Always know who is coming, when, and what they bought. Credits, plans and attendance in one member profile.

  • Payments

    Memberships, credits and drop-ins handled automatically via Mollie Connect, with payouts on your account.

  • Communication

    Updates, reminders and notifications without the chaos. Members hear from your brand, not five different tools.

The difference

Pricing, product and support that work with you, not against you

More 🏃‍♂️, same 💵

One fixed price for your studio. When your community grows, your software bill does not creep up with every new member.

Your ideas 💡, our roadmap 🗺️

Talk directly with our team. Your ideas land on the roadmap, not lost in a ticket queue somewhere else.

No manual 📖, just clarity ✨

Clear screens and plain language. Schedule a class, look up a member or send an update, with no manual and no jargon.

Cancel when you want 👋

Pay month to month, with no multi-year lock-in. If Clay is not right anymore, you cancel and take your data with you.

Simple pricing

One flat monthly price. Cancel anytime. No annual lock-in.

Starter

€399

per studio / month

For one studio launching fast. Bookings, members and payments on clayapp.nl.

Start your studio
  • Up to 200 active members
  • Your colours & logo
  • Mollie Connect (NL/EU)
  • Schedule + credits + waitlist
  • Subdomain on clayapp.nl
Studio✨ Most popular

€499

per studio / month

For growing studios who want their own domain and unlimited members.

Choose Studio
  • Everything in Starter
  • Unlimited active members
  • Custom domain + email
  • Marketing automation
  • Multiple locations & trainers
  • WhatsApp notifications
  • Priority support (NL/EN)
Custom

Custom

tailored to your chain

For EMS, ice baths, saunas and multi-location chains. SSO, API and dedicated onboarding.

Talk to us
  • Everything in Studio
  • Custom class rules and credit logic
  • API & integrations (locks, payments, wallet)
  • Onboarding with our team
  • SLA & dedicated contact
  • Migration from Trainin, Eversports or Mindbody

Mollie rates (Apr 2026): 1.4% + €0.25 card, €0.29 iDEAL, 0.35% SEPA. Clay adds 0%. Custom domain €29/mo on Starter, included on Studio. No setup fee.

Questions studio owners ask.

Frequently asked

Try Clay today

No download, no install, no waiting. Start running your studio on your brand in under an hour.

Book a demo

Tell us a bit about your studio. We'll schedule a call and walk you through Clay live.

Clay App: Booking software for boutique gyms & pilates studios | No annual contract · Clay App