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About
About made by operators
Independent studio software from Amsterdam. Flat price. Your brand. No lock-in.
// Manifesto
Operators built this. Not VCs. Not aggregators.
Built because incumbents treat lock-in, fees and aggregators as default. We refuse that.
Clay App is from Alt F Awesome, an independent studio in Amsterdam. Software for boutique gyms across the EU, no VC, no aggregator play.
EU hosting: Vercel Frankfurt, Postgres Amsterdam. Member data stays on the continent.
Monthly billing, pricing on the site, sub-processors in our privacy policy. Changes land before your next invoice.
- We don't lock you in for 12 months.
- We don't take a fee on top of Mollie.
- We don't push your members to ClassPass or Urban Sports Club.
- We don't charge for the App Store, there is no App Store.
- We don't host your data outside the EU.
Pull up a reformer. We’ll keep it honest.
What we’re backed by
Not a VC thesis. Operators, EU hosting and tools you already trust.
Built by operators
Clay comes from people who have run studio floors, not a marketplace deck.
EU-hosted
Vercel Frankfurt, Postgres in Amsterdam. Member data stays on the continent.
Mollie-native
Payouts on your account. Clay adds 0% on top of Mollie rates.
Independent studio in Amsterdam building tools for boutique fitness, beauty and wellness operators across Europe. Visit altfawesome.com
Reach the team
Pricing questions, migration help, partnership ideas, the same humans answer all of them.
Talk to the people who built it
Made in Amsterdam by operators. Book a chat. No sales script.
