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Why Clay is different
There's a lot of noise around studio software right now.
Most vendors still ship a pile of loose modules. Clay is the opposite.
What the market still sells
- A booking tool bolted onto five other logins
- Dashboards you still have to chase and action yourself
- Fees that grow with every new member
- Marketplace apps that pull members off your brand
What Clay means by platform
- One place for schedule, members, credits and payouts
- Members book and pay in your brand, not ours
- Flat monthly price. 0% on top of Mollie
- Only the features you open every day
How it works
The modules that never clock off.
Four clear parts of Clay. Each one deep-links to how it works on the floor.
- Day view
Schedule
Members book, cancel and join waitlists themselves. Credits deduct cleanly, so you do not double-book a spot.
Learn more about scheduling - Self-serve
Booking
Credits, unlimited or packs, every boutique has its own memberships and requirements. Clay adapts. Members see whether their plan covers a class before confirming, and why booking sometimes cannot.
Learn more about booking - 0%
Payments
iDEAL, SEPA, card, Apple Pay. Payouts on your account. You pay Mollie rates. Clay adds nothing on top.
Learn more about payments - Home
Comms
Email confirmations and reminders via Resend. Members hear from your studio, not five tools.
Learn more about communication - Ask
AI
Ask about schedule, bookings and members. Right in the app, in your language. Book, cancel and mark attendance, only after you approve in chat.
Learn more about AI
Classes
All
Tue24
Wed25
Thu26
Tuesday 24 Jun
Morning Yoga
GroupMaya
Booked07:30
10 / 12
HIIT Strength
GroupLiam
18:00
12 / 12
Recovery Flow
GroupSofia
09:15
6 / 10
What does a week with Clay look like?
From Monday schedule to weekend bookings, without spreadsheet glue.
Monday
Week published.
Classes, trainers and capacity live on your subdomain.
Mid-week
Members book themselves.
Credits deduct cleanly. Waitlists fill the gaps.
Friday
Plans renew via Mollie.
Payouts land on your account. Clay takes 0%.
Weekend
Updates on Home.
Announcements where members already open the app.
Anytime
You stay on the floor.
Clay keeps bookings and reminders moving.
Full list
Everything inside Clay App
Full Clay App feature list for studio owners: bookings, members, Mollie Connect payments, custom domain, communication and open API. Roadmap items are clearly labelled.
Included
Booking & schedule
- Weekly recurring schedule with copy-week
- Per-class capacity caps and per-reformer rooms
- Atomic credit deduction with rollback on oversell
- Waitlist with auto-promotion when a spot opens
- Configurable cancellation windows + auto-refund to credit
- No-show tracking, marked by trainers on the day
- Multi-location and multi-room support
- Drop-in classes, recurring series and one-off workshops
Members & memberships
- Unlimited member profiles, no per-seat fee
- Class packs (4 / 8 / 10) with optional expiry
- Monthly credit subscriptions and unlimited plans
- Mollie-klantportaal for pause / cancel / payment update
- Three roles per studio: owner, trainer, member
- Tenant-scoped access, staff cannot see other studios
Payments & Mollie Connect
- Mollie Connect (split payments) land in your IBAN
- iDEAL, SEPA, card, Apple Pay and Google Pay
- 0% platform fee, you pay only Mollie rates
- Idempotent webhook pipeline (signed + dedupe ledger)
- Refunds, partial credits and dispute pass-through
- Optional `application_fee_percent` if you operate a chain
Brand & domain
- Free subdomain on clayapp.nl with auto-issued TLS
- Custom domain on Studio plan (app.yourgym.com)
- Custom Domain add-on on Starter, €29/month
- Per-tenant brand colour and logo
- Per-tenant Open Graph + apple-touch-icon
- Members never see Clay App branding, only yours
Communication
- Booking confirmation + 24h / 2h reminder emails via Resend
- Waitlist promotion notifications
- Password reset + subscription status updates
- Marketing automation: lead welcome, inactive + trial emails (Studio plan)
- WhatsApp Business 24h/2h reminders, rolling out behind a per-tenant flag
- Per-tenant NL / EN email templates, on the next sprint
Operations & reporting
- Live admin: active members, upcoming classes, paid (30d)
- Mollie revenue dashboard at /admin/revenue
- CSV export of members, bookings and payments
- Attendance + no-show tracking per class
- Tenant-scoped logs of admin actions
Integrations & open API
- Payload REST + GraphQL API over your full data model
- Mollie webhooks for bookings, payments and refunds
- Custom domain workflow with DNS validation
- CSV import from Bsport, Mindbody and Eversports
- iCal personal feed per member (Apple / Google / Outlook)
- Door-lock integration via webhooks, on request (Custom plan)
Roadmap
Honest: this is shipping next, this isn't here yet
We label what's planned so you don't buy on a promise. Existing schedule, no marketing.
- Wallet passes (Apple/Google Wallet) for members, Q3 2026
- Native iOS/Android wrapper around the PWA, Q4 2026
- Door-lock integration (1Heitz, Salto), design phase
- Family / duo plans with shared credit pool, research
- Audit log for admin actions, Q3 2026
See the modules live
Schedule, booking, payments and updates in one place. Book a demo and click along.
